"You totally got us, and the program will genuinely help the lives of our Associates."
The content agency Pace Communications asked me to lead the editorial pitch to create a multi-channel content program for Walmart's 2 million Associates. After helping win the bid in competition with other agencies, I worked to create a new format for the employee magazine, Walmart World, In addition, I worked with the Pace's Digital Interactive team in helping create new Web content, apps, games, and online social tools.
My experience with creating and marketing magazines, books and online media have informed my persuasion work. When I help a client with persuasion challenges, I try to create content and metrics to support and measure the message. Contact me to learn more about how persuasion and contact can help you with your own persuasion needs. Or if you need to develop a winning pitch or presentation.
Click on the links to see summaries of the work.
Presentations and Workshops
Beachbody: Keynote presentation for fitness coaches in Dana Point, California.
CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."
Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.
Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.
European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.
Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia.
Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.
Lane Press: Keynote presentation in Vermont for editors and designers of magazines.
Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.
Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.
NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.
National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.
Ogilvy UK: Workshop for advertising creatives in London, England.
Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.
Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.
University of Tampa: Presentation to rhetoric students.