"You got a bunch of logical engineers to inject pathos into their arguments. And son of a gun, it works!"
The space agency's Langley Research Center in Hampton, Virginia, first brought me in for a pair of persuasion workshops, teaching engineers and other staff how to use tools other than pure logic to convince skeptical colleagues and audiences. Teaching persuasion to rocket scientists was a real trip. The 40 engineers absorbed the material so quickly that we covered two days of material in one day--and still had a second day left to learn more advanced rhetoric.
The agency had me back to help with an interesting challenge: How to get Pentagon approval to deploy a pair of mothballed MX missiles to send climate-change measuring satellites into orbit. I helped construct an argument and trained the team that made the pitch. Their argument won the day, but Congress later defunded the project. I just wish I could have made the case to Congress!
Contact me if you want to construct a winning public argument.
Click on the links to see summaries of the work.
Presentations and Workshops
Beachbody: Keynote presentation for fitness coaches in Dana Point, California.
CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."
Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.
Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.
European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.
Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia.
Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.
Lane Press: Keynote presentation in Vermont for editors and designers of magazines.
Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.
Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.
NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.
National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.
Ogilvy UK: Workshop for advertising creatives in London, England.
Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.
Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.
University of Tampa: Presentation to rhetoric students.