The Ivy League university's senior vice president for advancement asked Jay to help prepare for the next capital campaign. Working with the top advancement administrators, he evaluated the persuasiveness of faculty proposals.
Instead of merely analyzing the proposals, he acted as the faculty's lay advocate, putting together the strongest possible case for each proposal. The administration then determined the proposals' priority.
This innovative internal-advocacy approach is applicable to the corporate world. It puts every proposal through a persuasive trial by ordeal.
Jay has a long relationship with Dartmouth. He served as editor in chief of its alumni magazine from 1986 to 1996. Under his leadership, the magazine twice received Newsweek's Sibley Award for the top education magazine. He also served two terms as chair of the Ivy League Magazine Network, doubling national advertising revenue for eight universities.
Click on the links to see summaries of the work.
Presentations and Workshops
Beachbody: Keynote presentation for fitness coaches in Dana Point, California.
CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."
Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.
Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.
European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.
Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia.
Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.
Lane Press: Keynote presentation in Vermont for editors and designers of magazines.
Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.
Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.
NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.
National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.
Ogilvy UK: Workshop for advertising creatives in London, England.
Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.
Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.
University of Tampa: Presentation to rhetoric students.