Case #1: Get thought leaders to see the space program as a priority.
Stinger Ghaffarian Technologies, Inc., an aerospace company, approached Jay with this challenge. NASA’s budget does not let it meet all of its congressional mandates. Could he come up with a persuasion protocol and program that might lead Congress to fully fund the space program? • Read more.
Case #2: Increase vaccination rates among children of vax-resistant mothers.
California recently passed a law requiring a parent to have a conversation with a pediatrician before refusing to vaccinate their children; otherwise the children may be denied entry into public schools. A major health-care company wanted a new protocol to enhance conversations with these parents, with the hope that some may agree to vaccination. • Read more.
Case #3: Remake the magazine for the world's top business school.
Pentagram, the international design agency, invited Jay to serve as editorial lead on a redesign of Wharton, the magazine for the University of Pennsylvania’s business school. In any remake of an institutional magazine, the first question to ask is how the institution distinguishes itself from its peers. • Read more.
Case #4: Create a magazine that reflects Southwest Airline’s unique character.
In 2007, Southwest put out a request for proposals, offering Pace Communications a chance to bid on the magazine for America’s largest domestic airline. Pace asked Jay to lead the editorial pitch that would beat stiff competition from major publishers. The winning pitch--and the resulting magazine--were like nothing the corporate world had ever seen. • Read more.
Click on the links to see summaries of the work.
Presentations and Workshops
Beachbody: Keynote presentation for fitness coaches in Dana Point, California.
CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."
Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.
Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.
European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.
Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia.
Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.
Lane Press: Keynote presentation in Vermont for editors and designers of magazines.
Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.
Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.
NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.
National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.
Ogilvy UK: Workshop for advertising creatives in London, England.
Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.
Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.
University of Tampa: Presentation to rhetoric students.