Jay is the author of the New York Times bestseller, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. The book has been published in 12 languages and three editions. The leading modern work on rhetoric, it is one of the top ten books assigned at Harvard.

His latest book is How to Argue with a Cat: A Human's Guide to Persuasion. (See the Books page for all his books.)

He is a Professor of the Practice of Rhetoric and Oratory at Middlebury College. 

A content and editorial consultant specializing in persuasive engagement, Jay serves clients ranging from NASA to Southwest Airlines to the Wharton School of Business. (See clients and case stories here.) 

Read "Jay Heinrichs's Powers of Persuasion" in Bloomberg Businessweek.

He maintains popular websites on language and persuasion, including ArgueLab.com, WordHero.org, and Figarospeech.com.

A former editorial director with Rodale Inc. (publishers of Men’s Health, Prevention, and the South Beach Diet), Jay is the former editor of the Dartmouth Alumni Magazine, group publisher of the Ivy League Network, founding editor of US Airways Attaché, deputy editor of Outside, and vice president of content for the SiteShell Network, an online consortium of radio stations.

Jay lives with his wife, Dorothy Behlen Heinrichs, a principal gifts officer for the Dartmouth Medical School and Dartmouth-Hitchcock Medical Center. They live on 150 acres at the base of Cardigan Mountain in New Hampshire.



Jay shares the secrets of persuasion in fast-moving, interactive presentations to groups ranging in size from 100 to 2,000. Recent appearances include Prepaid Expo (Orlando), National Association of Realtors (Lake Tahoe), Beachbody (Orange County, CA), University of Virginia, CUE (San Antonio), Southwest Airlines (Dallas), and Mindshare (Bali, Indonesia). 

Combining rhetoric with marketing techniques, he teaches some of the most powerful tools of persuasion, ranging from "Ethos C4" to the "Eddie Haskell Ploy." 

To learn more, see the Keynote Topics and Speaker Logistics pages.

"Wow! You were a big hit with the group – not only with attendees, but also with our internal folks."

- Prepaid Expo